ABOUT US

We started White Rabbit Ice Cream with a simple goal in mind; to honor our curiosity and share our love for gourmet, small-batch ice cream with our community. After being in the food and beverage industry for well over a decade we were longing to join the thriving food truck and gourmet pop-up movement. With this in mind, we began seeing ads everywhere for adorable and oh-so-instagram-able ice cream trucks – and then just like Alice who falls down the rabbit hole, we chose to follow our curiosity and the rest, as they say, is history.
Based in Edmonton, Alberta, White Rabbit Ice Cream is committed to bringing our community artisanal small-batch ice cream made with locally sourced fresh dairy in a variety of fun, inventive flavors. Our ice cream is made in Edmonton by a second generation ice cream maker. It is never pre-mixed and always made fresh. We offer a rotating menu with a variety of flavors from classics such as Madagascar Vanilla to the more exciting and inventive ones like Cap’n Crunch with Cereal milk (and everything in between!).

Why “White Rabbit”? Because we know that the best artists and creators know the value of curiosity. Just like our namesake suggests we are dedicated to allowing that curiosity to inform our passion for bringing you the best gourmet ice cream experience possible. Come fall down the rabbit hole with us.

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